In the last 10 years, the ready to wear (RTW) industry has shown a remarkable growth in India in line with international trends. The Indian consumer has been exposed to international fashion through TV and personal travel.
Worsted Suitings >> Reid &
Taylor in India
1999 – 2001
Instant brand image
build-up with James Bond
Establishing the
brand as “Bond wallah suiting”
Recognized as number
2 brand instantly
With a market share
of over 10 % (in 2 years)
Big hit with trade
Instant distribution
build-up
2001 - to date
Growth
slowdown – Research by A.C. Nielsen
in ’02 told us to:
Create
empathy for brand outside of Metros
·
Amitabh Bachchan signed as brand ambassador
in ‘03
Iconic
status – cuts across masses and
classes
·
Brand recorded a 35% growth (in a stagnant
market)
Tremendous
excitement generated amongst the trade
Distribution
has grown to over 8000 outlets across
300 towns
Reid
& Taylor is a clear No. 2 with a 15%
market share
