In the last 10 years, the ready to wear (RTW) industry has shown a remarkable growth in India in line with international trends. The Indian consumer has been exposed to international fashion through TV and personal travel.
Consumer Textiles >> SWOT Analysis
Strengths:
Strong
integrated National Sales & Distribution
network
Over
55 years experience in the industry
Brand
name synonymous with category
Experience
in creating fabrics for Indian conditions
at value for money prices
Full
order books
Weaknesses:
Bulk
of business comes from low value realization,
low margin business
Low
market share in the premium blended suiting
segment
Opportunities:
To improve
productivity and therefore the margins
Directly
tap growing converter segment (fabrics to
Readymade work wear and uniforms) Improve
profitability by providing end to end Uniform
and Work wear solutions
Arbitrage
opportunities in outsourcing.
Threats:
Sourcing of imported fabric by uniform converters
Organized product development & marketing
by power loom segment.
Dumping (purchasing market share) by other
organized players
